Irrigation Management Made Simple

Major ag player, Lindsay Corporation, is finding ways to make the most intelligent irrigation systems for its customers. With the goals of achieving a cleaner look and improving the overall user experience of their existing App, they hired RedThread Agency where I worked as a Jr. Creative Director on the project.

After some discovery with Lindsay Corp. and user surveys, I strategized a new information architecture for the app based on the tasks the different user groups would do most frequently and built out user flows to ensure the fewest amount of steps possible to achieve tasks. We also determined that since FieldNet is essentially a map application for remote-controlled IoT devices, it made the most sense to prioritize its map feature. Jakob’s law of UX states that users expect sites to operate similarly to what they are already familiar with, so we decided to structure the new design after popular GPS applications to improve ease of use—namely adding a navigation menu that remains on the screen at all times.

I then assisted a lead designer in building out a Figma component library and a reference of each screen before handing it off to a development firm to bring the app to life. The end result is a clean and easy-to-navigate user interface allowing farmers to monitor and water their crops from anywhere in the world.