Dan Vallier

Creative Director  •  AI-First Workflows  •  Brand Systems  •  Performance Marketing

530-218-2351      dan.alex.val@gmail.com      danielvallier.com

Creative director and systems builder with 15+ years leading multidisciplinary creative across SaaS, B2B tech, and agency environments. Deep expertise in building scalable creative operations, AI-accelerated workflows, and Figma-based template systems that empower cross-functional teams to produce on-brand assets at volume. Proven ability to bridge brand strategy and performance marketing execution. Currently embedded with WP Engine’s Brand team, with 5+ years of combined experience with the brand, the product, and the creative ecosystem.

Core Competencies

Tools & Technology

Experience

• Serve as embedded creative partner to the Brand team, producing high-volume visual assets across ebooks, digital ads, web graphics, social content, and integrated campaign materials at enterprise scale.
• Designed product identity and brand marks for WP Engine product launches including Newsroom and Willa (AI support concierge), and contributed to a website graphic design system refresh.
• Develop and maintain scalable Figma-based template systems enabling cross-functional teams to self-serve branded asset production with minimal design oversight.
  Architect end-to-end creative workflows for content programs, managing asset production from brief through delivery across multiple concurrent initiatives.
• Leverage AI tools including Midjourney and generative workflows to accelerate concepting, iteration, and asset extension.
• Maintain brand consistency across all customer-facing creative touchpoints for a global audience of 1.5M+ customers.

• Produced and managed customer-facing digital and print creative assets across marketing initiatives, adhering to brand guidelines at enterprise scale.
• Developed and executed digital ad creative that drove a 20% increase in clickthrough rate.
  Collaborated across Brand, Demand Gen, and Content teams to support integrated campaign delivery.
• Led end-to-end visual direction for large-scale company events including DECODE and SUMMIT, concepting the visual theme, building brand identity systems for each event, and producing the full asset suite for execution.
• Designed motion-ready base assets and visual components for handoff to video production, accelerating animation turnaround across the team.
• Created internal brand work including custom identity systems for the design team’s core values initiative (The Design Vibes), demonstrating range across external campaigns and internal culture.

• Set creative vision and direction for multidisciplinary campaigns across digital, print, and experiential channels for national clients.
• Presented and sold creative strategies directly to clients, translating complex briefs into compelling, commercially effective campaign concepts.
• Orchestrated cross-functional creative team execution, establishing clear standards and approval frameworks that kept projects on brief and on deadline.

• Co-founded and led creative direction for a full-service branding and web agency serving startup and SMB clients.
• Built and managed a contractor ecosystem to scale studio creative capacity, dynamically balancing internal bandwidth with external resource needs.
• Managed concurrent project portfolio across web, print, and digital marketing, balancing creative quality with strict deadline requirements.
• Designed and developed conversion-focused web interfaces, increasing client lead generation performance.
• Established creative workflows and brand standards ensuring consistent output quality across all client deliverables.

Education