Client

RÜZE

Roles

Brand Development
Visual Identity
Art Direction
Web Design & Development
Video/3D & Motion Graphics
Songwriting & Audio Production

Music for leveling up XP virtually & in real life

RÜZE (pronounced “ruse”) is my artist brand and personal creative outlet. Having years of branding and marketing experience by the start of this project, I had a lot of fun treating the development of the brand the same as I would for a client.

I ran myself through the same exercises I’ve used with over forty brands to uncover key insights and adjectives that would guide the visual direction of the brand and give me a brand positioning statement to fall back on. I then built out the brand identity for a Bold, Curious, and Cinematic artist that I’ve used ever since to guide direction for videos, animations, products, and many other forms of media.

Music has been my greatest passion for as long as I can remember and it is ultimately what led me into interests in visual and motion design back in high school (2003). I wanted to be able to make cool t-shirts, album art, or anything for whatever band I was in. Since then, it has always been the outlet that pushed me to learn and gain experience in new things that I personally find interest in, such as motion design and now 3D rendering.

Want to work with me?
I’d love to hear from you!